Congratulations, you have a business and you’re looking to create a product that will best represent your brand and will makes you money. Instead of aimlessly creating a product and hoping for the best, follow these steps to create your ultimate best seller.
1. Why should you sell it?
Asking the “why?” question is often equally as important as the “what?” question. Whether it’s designed solve an issue, improve quality of life, or it’s simply designed to make your consumers happy, make sure the product has a clear benefit or purpose before pursuing.
2. Research the market/competition for this product
Now that you have your product in mind, check the market and see how your product will compete. Is the market oversaturated that your product will likely be buried amongst the competition? Or is it too niched that not enough people are searching for a product like yours?
There are a couple ways of to conduct your research. Primary research, or going out and collecting original data, provides unique and specific information related to your product. Examples include focus groups, surveys, interviews, or simply doing your own marketplace search.
Secondary research, or utilizing previously collected data, provides easy access to market-related information. Whether it’s from research articles, business publications, or public sources, stay up-to-date on market trends before pursuing your product.
3. Personalizing & branding your Product
You now have your product in mind and you understand the market. Now you have to make it stand out. There are plenty of ways to stylize your product to make it unique and innovative.
If you noticed competitors seemed to have created the same, cookie cutter product with no variation, add and create a unique feature that would add value to your item. It could be as innovative as creating an exclusive feature the market hasn’t seen yet, or it could be a simple as offering a variety of color options. Even having a creative name for your product may catch the attention of potential consumers. Branding your product to stand out is key for a best seller.
4. Order Samples & Test Products
Since you just developed your new product, it may seem tempting to immediately mass produce it and start selling. But to avoid selling a product that’s not what you expected, incomplete, or nonfunctional, order samples to test the quality.
Whether it’s from your own quality department, or an another testing source, being preventative instead of reactionary to any product issue before mass production can save you from headaches, bad publicity, and money loss.
5. Proper Packaging
Having a functional product is great, but complementing it with a well-designed package will make your item far more attractive. According to Phase1 Prototype, 52% of online shoppers would repeat business with a company that has premium packaging.
Investing in quality packaging will not only add value to your product, but it will improve consumer’s perception of your brand.
6. Positive Promotion
You now have a fully functional product with a beautifully designed package. Before your product hits the market, you should strategize your marketing/promotion plan.
When it comes to marketing, your strategy should be tailored to your product. If it needs an online product listing, make sure you take variety of high resolution images and develop a well-written product description with optimized keywords. Even producing a video that efficiently displays the functionality and benefits of your product can serve as a successful marketing tactic.
Running a pay-per-click (PPC) campaign is a great tool for online promotion. In a PPC campaign, you can customize the ads, set your spending cap, and only pay when somebody clicks your ad. So you’ll have complete control of your ad content and budget.
Social media can also boost sales for your product. In fact, Hubspot mentioned that 90% of all marketers claim that their social media efforts generated more exposure for their business. Note that for social media, every platform has a different purpose. So make sure you choose the platforms that best serves your product and company before start investing your marketing efforts into it.
7. Reviews are your friend
Now that consumers are familiarizing themselves with your product, what are they saying about it?
Reviews are extremely important to the growth of a product and a business. Even Marketing Land claims that 90% of customers base their buying decisions on online reviews.
If you’re receiving positive reviews, promote them. The third party credibility you’ll receive from these reviewers will legitimize your product and your brand.
But if you’re receiving not-so-good reviews, see if there’s a trend and focus on how to improve your product or selling process. Revamping a product based on what your consumers are saying may be a great opportunity to create an improved 2.0 version.
8. Where to Find Help
Now that the steps are laid out for you, executing them can often be a challenge to do on your own.
At Jobar International, Inc., we’re your one-stop shop for creating and selling products. As a 2016 Global Innovated Awards (GIA) winner and a 2018 GIA finalist, product innovation is what we know best.
With our private branding experience, we’ll help personalize your products to stand out from the competition. Instead of stressing about logging and storing your products, our logistics and warehouse department will do heavy lifting for you while you focus on selling.
With our variety of product categories, we specialize in finding, crafting, and creating the perfect product for your next best seller.